Press releases are still an effective way to build good quality back links for your website. Press releases can be submitted to high-ranking websites, so the links you get for your site are powerful ones. The search engines view some press release websites as authority sites and a lot of them have a high page rank.
Many of them are well-established, aged websites, so they often have good domain authority too. Links on older, high page rank sites are usually more powerful from a search engine point of view.
Press release sites rarely disappear or close down. If you get a link on one of these press sites, it will be there for years rather than months. It’s an undeniable fact that press releases are a great manual link building technique that anyone can learn and use.
Press Releases for Traffic
As well as generating links for your website, press releases can bring you more visitors. If you are fortunate, your press release will be picked up by an international news agencies. Your story could even end up going viral. If this happens, you can quickly get hundreds of extra visitors to your website.
Even if your press release is not picked up by international news organisations you can still get extra visitors from publishing press releases. Hundreds of people visit press release websites and read stories on them. If your story interests them, they will click through and visit your website.
Press Releases Take Work
However, it is very important to realise that press releases take work. You have to write good quality releases that are grammatically correct to get them accepted by press websites.
Each site has different criteria, so you have to read each sites submission guidelines and follow them to the letter. At first it will take you quite a bit of time to write your press releases, but after you have done a few it will be far less time-consuming.
The best approach is to choose a high quality site and write just for them. Once you have had a couple of releases published writing new ones and getting them published elsewhere will be a lot easier and a lot quicker.
Finding Something to Write About
For most people the first hurdle is finding something to write about. It needs to be something that is newsworthy and of interest to others. The more entertaining it is the better. A story about an unusual way a product you sell is used is ideal.
Sadly, these kinds of stories are few and far between, but that does not mean you cannot write something anyway. If someone who has won an award you can write about that. Anniversaries such as being in business for 10, 20 or more years can be written about. New branch openings or new takings records also make news stories. If you sponsor an event or support a charity writing about this can work.
Take a few minutes to sit down with your staff and brainstorm about news. When it comes to press releases, two heads are definitely better than one.